CharterIQ is charter quoting software for coach and bus operators. It builds each quote from your real costs (fuel, RUC, wages, depreciation) and target margins, so your team can produce accurate, consistent prices in seconds without spreadsheets.

Who is CharterIQ for?

Coach and bus charter businesses, school and sports transport, corporate and tour shuttles, multi-depot fleets, and owner-operated fleets currently pricing in Excel.

How much does CharterIQ cost?

The Standard plan is GBP 49 per seat per month or GBP 490 per year (NZ$99 per month or NZ$990 per year). Prices exclude VAT/GST. There is a 14-day free trial with no credit card required.

Is my pricing data private and secure?

Yes. Each operator's data is isolated at the database level with row-level security, encrypted in transit and at rest, and never used to train shared models.

How long does setup take?

Most operators are quoting the same day. You import or enter your fleet and cost assumptions, validate against several of your past jobs, then go live once the numbers match how you price.

CharterIQ: profitable charter quotes in seconds

Built inside a working operatorcreated and used by a real charter business

Quotes in secondsnot 20+ minutes in a spreadsheet

Validated before you go livechecked against your own past jobs

Every cost accounted forfuel, RUC, wages, depreciation, margin

The hidden cost of quoting in Excel

Your spreadsheet is not just slow. It is a commercial risk.

Enquiries sit for hours while someone "works out a price".
Different staff use different assumptions, so prices are inconsistent.
The whole model lives with one person who understands the formulas.
Jobs get underpriced and you only find out after they run.
When fuel or wages move, every sheet has to be updated by hand.
You have no clear view of what you quoted, won or lost.

From enquiry to a sendable price

How a quote is calculated

One enquiry, turned into a defensible, customer-ready price in a few clicks.

Enter the trip

Type pickup, drop-off and passenger count. CharterIQ maps the real route and adds the dead-leg mileage from your depot.

See the full cost build-up

It selects a suitable vehicle and builds the cost from fuel, RUC, wages, R&M, tyres, insurance and depreciation, then applies your margin rules.

Send with the margin in view

You see the profit before you send, adjust the margin if you want, and the quote drops into your pipeline as quoted.

A short product walkthrough video is on the way. In the meantime, start a trial and build a real quote in minutes.

What changes for your business

Quote faster, protect every margin

Respond first

Turn around an enquiry in minutes, not the next day. The operator who quotes first often wins the job.

Protect your margin

No more accidental underpricing. Every quote is built from your real costs, with the margin shown before it goes out.

Standardise the team

Every salesperson prices with the same logic, so quality and margin no longer depend on who picked up the phone.

See your pipeline

Track what was quoted, won and lost, with 12-month and year-on-year views so you can see what is actually working.

Stay ahead of fuel

Forward bookings are checked against live crude trends, with a one-click fuel buffer so a price spike does not eat your margin.

Your whole fleet, priced right

Manage vehicles, multiple depots, seasons and customer types, in your own currency with GST or VAT handled.

Built inside a real operator

From one operator's spreadsheet to a product

CharterIQ began at Bay Tours & Charters, where it was built to standardise pricing across a working coach fleet and stop margin leaking out of rushed, manual quotes. It now runs as its own product so any operator can price the same disciplined way.

Because it grew out of day-to-day charter operations, the cost model reflects how operators actually price: real running costs, depot dead legs, driver rules, seasons and customer types.

Pricing used to depend on one person and several spreadsheets. The goal of CharterIQ was simple: let anyone on the team produce a consistent, profitable quote in minutes, and see the margin before it is sent.

The founding story behind CharterIQ, Bay Tours & Charters

Who it is for

Built for operators like you

CharterIQ works best for operators that own or manage their fleet and want prices based on their real operating costs.

Coach & bus charter

Private hire and group travel businesses quoting varied routes and vehicle sizes.

School & sports transport

Recurring and one-off runs where consistent, defensible pricing matters.

Corporate & tour shuttles

Operators running staff shuttles, events and tours from one or more depots.

Multi-depot fleets

Businesses that dispatch from several yards and need the right depot per job.

Owner-operated fleets

Teams pricing in Excel today who want speed and consistency without a big system.

Growing sales teams

Operators who need every rep to quote with the same logic and margin discipline.

Simple, per-seat pricing

One plan to start. Cancel anytime.

14-day free trial with full Standard access. No credit card required.

Available now

Standard

£49 per seat / month

Billed monthly. Prices exclude VAT/GST.

Unlimited quotes (test and live)
Maps routing, dead legs & auto charter type
Fleet, multi-depot, margin matrix & fuel risk
Pipeline & analytics, multi-currency & tax
Guided setup & historical-quote validation

Start free trial

A seat is anyone who creates or edits quotes. View-only access is free.

Coming later: CharterIQ Intelligence

Roadmap

Unlocks once your account has enough quote history

AI price recommendations from your own data
Price ranges linked to stronger win rates
Built on top of everything in Standard

What counts as a seat?

A paid seat is any team member who can create or edit quotes. People who only need to view quotes do not need a paid seat.

What is the annual price?

Standard is £49 per seat per month, or £490 per seat per year (about two months free). NZD pricing is NZ$99 per month or NZ$990 per year. Prices exclude VAT/GST.

What happens after the 14-day trial?

You get full Standard access during the trial with no card required. If you do not choose a plan, your account simply pauses, your data stays safe, and nothing is charged automatically.

Is setup and migration included?

Yes. Guided setup and historical-quote validation are included. You can import an existing pricing spreadsheet or set up your fleet and costs directly in the app.

Is there a minimum, and can I cancel?

Start with a single seat. You can add or remove seats and cancel anytime, monthly or annually.

Your data, handled properly

Security & common questions

Can another operator see my data?

No. Each operator's data is isolated at the database level using row-level security, so one account can never read another's vehicles, costs, routes or quotes.

Where is my data hosted, and is it encrypted?

It is held in managed Postgres (Supabase) in the EU, encrypted in transit over HTTPS and at rest. Your pricing data is never used to train shared or cross-customer models.

Can I get my data out?

Yes. Your data is yours. You can request a full export at any time, and if you cancel, your account pauses with your data kept available to you.

Can different staff have different permissions?

Yes. CharterIQ has admin, manager and staff roles, so you control who can change pricing settings, the fleet and the cost model.

Can I override a price or change the margin?

Yes. You can adjust the target margin on any quote and see the effect on profit before sending. The cost build-up always stays visible.

How long does setup really take?

Most operators are quoting the same day. You import or enter your fleet and cost assumptions, we validate against several of your past jobs, and you go live once the numbers match how you price.

Send profitable charter quotes before your competitors do.